Caribbean Beauty

Placide Cosmetics positions itself as an ambassador of Caribbean Beauty or Creole Beauty open to the world.

The Caribbean, known as the 6th continent, is located at the crossroads of worlds, cultures and ethnic groups. Its diversity is what makes it strong and special. In cosmetics, this means proposing products that adapt and treat with the same attention different types of skin and hair textures, without distinction of sex or gender.

Tropical flora is often referred to as “green gold” because it contains plants with recognised and proven properties. The active cosmetic ingredients derived from these plants stand out without skimping on the effectiveness of the finished products.

The breathtaking landscapes of islands such as Guadeloupe remind us all of the environmental challenge facing the cosmetics of tomorrow. It is therefore important to reduce waste and increase its recycling.

Also, there is nothing like a geographical area that combines sun, sea salt and high humidity to check formulas stabilities facing UV, oxidation, extreme temperatures and temperature changes. This ensures the quality of the products against any external damage, even during transport or export.

The ancestral native knowledge has been passed down through the ages and many simple beauty secrets and gestures still exist today. Mixing traditional know-how with a technical science provided by a chemical engineer’s training is therefore part of Placide Cosmetics’ DNA. This allows us to design cosmetic products by keeping it simple and focusing on the essential while opening up to various cultures.